Work

Case studies with the reasoning behind each decision, plus a gallery of standalone visual pieces.

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Cover of the Braip Foundations file — "Design System · Foundations & Design Tokens" over the Braip monogram in a purple gradient.

Braip design system — from library to system

Turning a drifting component library into a system with tokens, motion and documentation an engineering team can actually consume.

UI/UX Designer — Design System (token track, within a design team)Design SystemDesign TokensFigma VariablesAccessibilityDocumentation

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Checkout credit card block — the card filled in real time with number, holder and network, above the form fields.

Checkout — the whole flow, and the card motion

Rebuilding a single-page checkout on the new design system, and fixing its most fragile stretch — the fifteen seconds someone spends typing a card number.

Product UI/UX Designer (rebuild on Braip's V2 design system)ProductFlowStatesMotionDesign System

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Hair Glow landing page hero — a smiling model holding the 5-in-1 fluid bottle against a soft green and purple background.

Hair Glow — product launch landing page

A sales page built as a sequence of objections answered one at a time, across desktop and mobile.

UI and prototype (desktop and mobile)Landing pageUIPrototypeResponsive designBeauty

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Hero of the SOS Beleza Absoluta landing page — a smiling model with her hand in her hair beside the headline "Recupere sua autoestima e beleza natural", on a light beige background.

SOS Beleza Absoluta — a style guide under stress

Building a project-specific style system on top of Braip Foundations, then using a fourteen-section landing page across three breakpoints as its stress test.

Style guide and variables library · UI and responsive design · art direction and product compositionsDesign SystemLanding pageResponsive designFigma VariablesArt directionBeauty

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Creators Figma Kit — brand themes as variables

A variable layer on top of the Relume Figma Kit that reskins an entire landing page with one mode switch.

Variable system and kit curation (components are Relume Figma Kit)Design SystemFigma VariablesMulti-brandLanding pageIn progress

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Copa Players hero with the lettering "Jogue onde você ganha", a raised trophy, and the fee headline over a purple background with green strokes.

Copa Players — Braip's seasonal campaign

A migration landing page that borrows the World Cup's visual language to sell the lowest fee on the market.

UI and high-fidelity prototype (copy supplied by the marketing team; components from Braip Foundations)Landing pageSeasonal campaignHero designResponsiveBraip

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Top of the AML Locações site with the headline "Deixe o pesado por nossa conta!" over a crane-truck photo and deep teal background.

AML Locações — company website

A crane-truck rental site designed to feel as solid as the equipment it rents out.

Design, image treatment, and Elementor build (copy by Bianca Lima)Company websiteWordPressElementorVisual identityLocal business

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Visual gallery

Brand, social and illustration pieces. No documented process — just the outcome.